Hi, I’m Rémi, a Brand, Design & Culinary Director working in hospitality, food & tech.

I help to create, scale & evolve hotels, restaurants, products & events that invite joyful moments of shared culture.

Brand, Design & Culinary Director in Hospitality, Food & Tech

hi@rmlfvr.com

Lobby Bar at InterContinental Table Bay Cape Town
Lobby Bar at InterContinental Table Bay Cape Town
Thumbnails of a Regent photoshoot in Hong Kong and Carlton Cannes
Thumbnails of a Regent photoshoot in Hong Kong and Carlton Cannes
Early mock up design for a pastry shop concept
Early mock up design for a pastry shop concept
Rémi Lefèvre
Logos of some of the hotel brands Rémi Lefèvre has worked with
Logos of some of the hotel brands Rémi Lefèvre has worked with
Logos of some of the restaurants & bars Rémi Lefèvre has worked with
Logos of some of the restaurants & bars Rémi Lefèvre has worked with
Logos of some of the studios, events and partners Rémi Lefèvre has worked with
Logos of some of the studios, events and partners Rémi Lefèvre has worked with

Who I've worked with

PARTNERS + PROJECTS

Featured projects

The Lobby Lounge at InterContinental Sapporo
The Lobby Lounge at InterContinental Sapporo
InterContinental Hotels & Resorts: Rethinking Lobby Lounges

New culinary approach to 250+ Lobby Lounges in a leading luxury hotel brand

PROJECTS

The Regent Taste Studio set up at Regent Shanghai On The Bund
The Regent Taste Studio set up at Regent Shanghai On The Bund
A mock up of one of the growth marketing tools developed for IHG Luxury Brands
A mock up of one of the growth marketing tools developed for IHG Luxury Brands
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The early home page of the Faern Resorts website
The early home page of the Faern Resorts website
Regent Taste Studio: Redesign of Signature Art x Culinary Pop-Ups

New strategy, playbook and practical tools to deliver a key brand differentiator

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Luxury Hotels Growth Marketing: Strategy, Design & Delivery
Faern Resorts: Rebranding of Upscale Lifestyle Portfolio

Strategic review and implementation of tools to unlock quality growth

Strategic rebranding of a 4-hotel portfolio to accompany a phased renovation

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The Lounge in Residence

A new strategic approach to the Lobby Lounges for 240+ InterContinental Hotels & Resorts, celebrating culture, flexibility and a contemporary take on gathering.

2025-2026

InterContinental Hotels & Resorts

More Coming Soon

Regent Taste Studio Artful Culinary Series

In-depth rethink and redesign of the Regent brand's signature Taste Studio, a series of high-end pop-up events blending art and culinary. Bringing simplicity and scalability to the guide and tools to help hotel teams deliver the events.

2025-2026

Regent Hotels & Resorts

More Coming Soon

Luxury Hotels Growth Marketing

Strategic review and phased development of prioritised solutions to accelerate the signings of new hotels and resorts under the Regent, Six Senses, InterContinental, Kimpton and Vignette Collection brands.

2023-2025

IHG Hotels & Resorts | Luxury & Lifestyle Brands

More Coming Soon

Repositioning a Hotel Portfolio through Brand

A holistic rebranding a well-loved portfolio of 3-star Swiss mountain resorts into 4-star lifestyle resorts, broadening their appeal to new guest segments and stay occasions.

2024-2025

Faern Resorts

More Coming Soon

Other Projects

A selection of other projects I have loved working on for clients or for myself.

PROJECTS

Signature Pastry Concept: Atelier by Regent

Evolving and refining a signature pâtisserie concept for Regent, including concept, branding & packaging. The art-inspired, Chef-led Atelier by Regent will debut in Regent Jeddah in 2027.

2025-2026

Culinary Creative Direction for Key Events

2026

Creative, styling and culinary direction for high-profile events, ranging from ILTM Asia and Europe to IHIF to NYU, as well as smaller VIP events.

2025-2026

Signature Scents for Regent & InterContinental

Crafting and delivering Signature Scent programmes for 240+ Regent and InterContinental hotels, in partnership with 12.29 Perfumers, including retail products offerings.

A holistic, internal design toolkit for InterContinental Hotels & Resorts setting guiding principles and listing practical interventions for more inclusive common spaces & guest rooms.

Inclusive Spaces: Designing Better Spaces for All

2025-2026

Let's chat

A project coming up? An opening, a renovation or a change of strategy? Let's chat to see if we might be a good match.

Profile photo of Rémi Lefèvre
Profile photo of Rémi Lefèvre
Rémi Lefèvre

Brand, Design & Culinary Director helping Hospitality, Food & Tech businesses to start & scale.

hi@rmlfvr.com

Logo of Rémi Lefevre RMLFVRLogo of Rémi Lefevre RMLFVR